GoodGood
Refresh
GoodGood is a pet wellness brand. They created one-of-a-kind supplements to help keep dogs healthy. Clients came to us with existing packaging and we were tasked with building a brand world around it.
We established a brand that both captured the wellness of our products and quirky personality of pets and their owners. We played with the duality of pet wellness = human wellness. Our ultimate goal was to deepen the connection between pet and parent by showing the mutual benefit. I supported our design team in developing design principles and overall look and feel, to help launch their new brand.
Design: Junel Islam, Lia Sfiligoi, Rachel Hess
Creative: Robert McQueen & Nick Bauman
